Montreal-based Graphic Design, Illustration, Branding, Web Design Service
L'Autre Choix is a mini market store located in Montreal, selling fresh produce, organic, and locally-sourced
products, while promoting eco-friendly and sustainable farming.
The owner was looking for a wholesome and vintage feel to her store's brand, so I went towards farming culture, and handdrawn signages for my inspiration; the lettering gives the brand a wholesome, organic look. By adding a stem and a leaf to the top of the 'A', it gives a hidden clue to the fresh produce L'Autre Choix sells.